Founding Inspiration and Timeline

The initial inspiration for Elaph Company came from the founders' desire for independence and to create a company where their specific expertise could be fully leveraged. In October 2014, the founders left their previous company and began a partnership. Due to unstated reasons, this partnership dissolved. This led to the official establishment of Elaph Company as a separate entity in either late 2016 or early 2017.

Key Opportunities and Market Strategy

Elaph Company's founders capitalized on several key opportunities. Their greatest asset was their extensive experience and existing relationships with customers in the market. They were also driven by a strong desire for continuous development. They recognized the Jordanian market as a promising and suitable location due to its strategic position and a favorable regulatory environment, including excellent shipping regulations, economic laws, and investment facilities.

Challenges and Solutions

The primary challenge Elaph Company faces is competition, which is typical for a growing business in a promising market. To address this, the company focuses on several strategies:

• Enhancing technological capabilities
• Developing its e-market presence
• Recruiting competent and specialized employees

The founders also identified a significant gap in the market for specialized expertise, seeing it as a unique opportunity for success.

Evolution of Services

Elaph Company began by offering only sea freight services. It has since significantly expanded its offerings. Initially, air freight and customs clearance were handled by third parties, but the company evolved to offer these services directly. Elaph obtained the necessary licenses, became an IATA member, and secured agency agreements with major airlines like Emirates, Royal Jordanian, Qatar Airways, and Turkish Airlines, which enabled them to substantially develop their air freight services.

The Role of the Team

The team is considered the cornerstone of the company's success and growth. The founder believes that management and ideas are ineffective without a strong team. The leadership's approach is to provide support rather than just give instructions. They focus on addressing weaknesses and strengthening the capabilities of their team members. The founder states that without the team, the company would be "nothing."

A Mission Beyond Profit

For its founders, Elaf Company is more than a profit-driven enterprise. They see it as a source of social contribution. Their happiness stems from the company's positive impact, such as increasing its employee count and enabling more employees to build their own families. The company's success is seen as a personal accomplishment and a beautiful success story for them.

Future Aspirations

Elaph Company has both short-term and long-term goals. In the short term, the company aims to increase its market share and expand its customer base within Jordan. For the long term, Elaph has a strategic vision for international expansion. It has already opened a branch in Iraq and syria, is considering future branches in China, and other countries.

The company's overall mission appears to be one of continuous development and positive societal impact, leveraging its expertise and technology, while fostering a supportive team environment to become a leading international player in the logistics sector.